Tuesday, October 04, 2005

Can't Believe They Printed This

From Buck's Side of the Table: A little too much truth in advertising? The Seattle Times is running a story about a magazine ad (published one month ago) for Boeing and its joint-venture partner Bell Helicopter. The ad in question features a black and white photograph of U.S. Special Forces troops rappelling from an Osprey aircraft onto the roof of a mosque. It also features this poingant tagline:
It descends from the heavens. Ironically it unleashes hell.
What were they thinking?? Now, it is one hell of a photograph (pun intended), but the ad copy probably should have raised at least a few red flags. A vice president at Bell, Mike Cox, said the ad was developed by a firm in Texas, and then released by his company. But ... "The bottom line is that the [Bell] people who approved this didn't have authority to approve it." Check out the ad here.

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