Prior to 2003, I only rarely imbibed a cup of coffee. When I did get a proverbial cup of joe, it was usually as a pick-me-up halfway through a 6-hour drive, through the dead of night, to visit my parents. However, during the fall of 2003, I was hip deep in theater projects that kept me out late three or four nights out of the week, and I usually had to awake early to drive to my day job. So on those mornings that seemed to come far too soon, I would hit a Starbucks. Since that time, I have developed an at-least-one-cup-a-day habit. For a while, I could only drink one of those "fancy" drinks that drive Starbucks' popularity (and profits). But within the last year, I have been able to tone down, even though I still cannot take my coffee black. I now take my coffee -- iced or hot -- with a little (sugar-free) vanilla syrup and a bit of cream. And I can even brew and "season" my own coffee for the morning commute. But ... since I am currently on crutches, I find it too difficult to carry home-brewed java to my car. So I rely on the drive-thru at either a Starbucks or a Dunkin' Donuts. And I have to admit ... I prefer Starbucks' fare -- and service -- to that of Dunkin' Donuts. Should I feel guilty about any of this?
Wednesday, July 05, 2006
Wharton: Coffee Wars
Via the Knowledge@Wharton e-newsletter: