Thursday, March 24, 2005


Per their own marketing spiel:
LOHAS 9 Forum Don't miss out on the event of the year discussing how to bring the Lifestyles of Health and Sustainability (LOHAS) market mainstream. Talk with business executives and thought leaders, rub elbows with celebrities, renown teachers and media heads. Join in the largest conference that celebrates this growing movement. April 25-27th at the Ritz Carlton in Marina del Rey.
OK. Now, I do agree that "Getting to the Heart of Conscious Commerce" is a good -- even a noble -- cause. But here are my questions:
  1. Nicole Richie's pic appears in the rotating set of images that make up the LOHAS 9 homepage's banner heading. What the heck does Nicole Richie know or care about conscious commerce?!?
  2. Why are so many actors speaking at this event?? Yeah, it's great that they have time for activism outside of the occasional B-movie or blockbuster, but shouldn't there be more experts at this kind of gig?

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