- Create a browser with enough (security) flaws that it has to be regularly patched.
- Be so agonizingly slow to address these flaws that a whole fleet of third-party businesses arise to offer products that protect a user's computer from virus and/or spyware threats that could exploit the holes in the aforementioned browser. Some of these products are free, some are not.
- Continue development of said browser, adding new features but doing very little in the way of correcting critical problems. All the while waiting for consumers to not only become comfortable with the concept of using third party software for protection, but also dependent upon such products.
- Acquire one of the third party companies (in this case, GIANT) and offer the purchased company's product (GIANT AntiSpyware), newly re-branded as a free beta under the MS flag.
- Once an established user base is dependent on the beta product, discontinue it and replace it with a paid version -- a paid version that will undoubtedly cause its own problems that require further patching down the road.
- Rinse. Spit. Repeat as needed.
Wednesday, January 19, 2005
Something Rotten in Redmond: The Latest BS from MS
In case you had no idea, Microsoft is entering the anti-spyware market: http://www.microsoft.com/athome/security/spyware/software/default.mspx Why should this announcement about a new product rollout from a large software company be considered newsworthy or even of interest? Because it means that MS is a few scant inches away from completing another one of their brilliant marketing maneuvers, and the computer using public is largely unaware of their impending victimization. You see, the gang at Microsoft works like this: